Privacy Policy

Last Updated: April 23, 2025

1. Introduction

Our Amazon Marketplace Store ("we," "our," or "us") respects your privacy and is committed to protecting your personal data. This privacy policy will inform you about how we look after your personal data when you visit our website, interact with our Amazon Marketplace Store, and when you purchase our products, and it will tell you about your privacy rights and how the law protects you in Egypt.

This policy complies with the Egyptian Personal Data Protection Law (Law No. 151 of 2020), its Executive Regulations, and international data protection standards. We are registered with the Egyptian Data Protection Center under applicable laws.

2. Important Information and Who We Are

2.1 Purpose of This Privacy Policy

This privacy policy aims to give you information on how we collect and process your personal data through your use of our website and our Amazon Marketplace Store, including any data you may provide when you purchase a product, sign up for our newsletter, or contact our customer service.

2.2 Data Controller

Our Amazon Marketplace Store, operated by Live Command Network, is the controller and responsible for your personal data. We have appointed a data protection officer (DPO) who is responsible for overseeing questions in relation to this privacy policy. If you have any questions, including any requests to exercise your legal rights, please contact the DPO using the details set out below.

2.3 Amazon's Role

When you purchase our products through Amazon's Marketplace, both we and Amazon process your personal data. Amazon will process your data according to their Privacy Notice, while we process your data in accordance with this Privacy Policy. We receive your order information from Amazon to fulfill your orders.

2.4 Contact Details

• Email address: [email protected]
• Postal address: Arkan Plaza, Sheikh Zayed City, Giza
• Telephone number: +20 2 37950000

3. The Data We Collect About You

Personal data, or personal information, means any information about an individual from which that person can be identified. We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

3.1 Identity Data

• First name, last name
• Username or similar identifier
• Amazon Marketplace customer ID

3.2 Contact Data

• Billing address
• Delivery address
• Email address
• Telephone numbers

3.3 Transaction Data

• Details about payments to and from you
• Details of products you have purchased from us
• Order history

3.4 Technical Data

When you visit our website (not the Amazon Marketplace):

• Internet protocol (IP) address
• Browser type and version
• Time zone setting and location
• Browser plug-in types and versions
• Operating system and platform

3.5 Profile Data

• Your shopping preferences
• Your feedback and survey responses
• Your product reviews

3.6 Usage Data

• Information about how you use our website and Amazon Marketplace Store

3.7 Marketing and Communications Data

• Your preferences in receiving marketing from us
• Your communication preferences

4. How We Collect Your Personal Data

We use different methods to collect data from and about you including through:

4.1 Direct Interactions

You may give us your Identity, Contact, and Profile Data by filling in forms or by corresponding with us by post, phone, email, through our Amazon Marketplace Store, or otherwise. This includes personal data you provide when you:

• Purchase our products on Amazon
• Create an account on our website
• Subscribe to our newsletter
• Request marketing to be sent to you
• Enter a competition, promotion, or survey
• Give us feedback or contact us

4.2 Automated Technologies or Interactions

As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions, and patterns.

4.3 Third Parties

We receive personal data about you from Amazon when you make a purchase through our Amazon Marketplace Store, including:

• Order information (items purchased, shipping address, etc.)
• Customer contact information provided to Amazon
• Payment confirmation (but not payment details)

5. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

5.1 To Process and Deliver Your Order

• Process and fulfill orders placed through our Amazon Marketplace Store
• Manage payments, fees, and charges
• Collect and recover money owed to us
• Communicate with you about your order

5.2 To Manage Our Relationship with You

• Notify you about changes to our terms or privacy policy
• Ask you to leave a review or take a survey
• Respond to your inquiries and provide customer support
• Manage your account on our website

5.3 To Improve Our Products and Services

• Administer and protect our business and website
• Use data analytics to improve our products, marketing, customer relationships, and experiences

5.4 For Marketing and Promotions

• Deliver relevant website content and advertisements to you
• Measure or understand the effectiveness of the advertising we serve to you
• Send you promotional offers and information about our products

6. Data Sharing

6.1 Amazon Marketplace

We share data with Amazon as necessary to operate our Amazon Marketplace Store and fulfill your orders. Amazon's use of your data is governed by their Privacy Notice.

6.2 Service Providers

We share your data with service providers who perform services on our behalf, such as:

• Shipping and delivery companies
• Email and customer service platforms
• Marketing and advertising partners
• IT and system administration providers

6.3 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

7. International Transfers

We operate primarily in Egypt and store most of our data within Egypt. However, some of our service providers (including Amazon) may be based outside Egypt, so their processing of your personal data may involve a transfer of data outside Egypt.

As required by the Egyptian Personal Data Protection Law (Law No. 151 of 2020), we only transfer personal data to countries that provide an adequate level of protection for personal data, or under one of the following conditions:

• We have obtained specific approval from the Egyptian Data Protection Center
• We have implemented appropriate safeguards (such as Standard Contractual Clauses)
• You have explicitly consented to the transfer
• The transfer is necessary for the performance of a contract between you and us

8. Data Security

In accordance with Article 31 of the Egyptian Personal Data Protection Law, we have implemented appropriate technical and organizational measures to ensure a level of security appropriate to the risk, including:

• Encryption of personal data where appropriate
• Regular testing of security measures
• Secure access to your personal information
• Staff training on data protection

9. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. In general, we keep:

• Order information for 7 years (for tax and accounting purposes)
• Customer service communications for 3 years
• Marketing preferences for 3 years after your last interaction with us

10. Your Legal Rights

Under the Egyptian Personal Data Protection Law (Law No. 151 of 2020) and its Executive Regulations, you have the following rights regarding your personal data:

10.1 Right to Access

You have the right to request access to your personal data.

10.2 Right to Rectification

You have the right to request correction of any inaccurate personal data.

10.3 Right to Erasure

You have the right to request erasure of your personal data in certain circumstances.

10.4 Right to Restrict Processing

You have the right to request restriction of processing of your personal data.

10.5 Right to Data Portability

You have the right to request the transfer of your personal data to you or to a third party.

10.6 Right to Object

You have the right to object to processing of your personal data for direct marketing purposes.

10.7 Right to Withdraw Consent

You have the right to withdraw consent at any time where we are relying on consent to process your personal data.

To exercise any of these rights, please contact us using the contact details provided above. We will respond to your request within 30 days.

11. Children's Privacy

Our Amazon Marketplace Store and website are not intended for children under 16 years of age. We do not knowingly collect personal data from children under 16. If you become aware that a child has provided us with personal data, please contact us.

12. Changes to This Privacy Policy

We may update this privacy policy from time to time. The updated version will be indicated by an updated "Last Updated" date at the top of this page. We encourage you to review this privacy policy frequently to be informed of how we are protecting your information.

13. Contact Us

If you have any questions about this privacy policy, please contact us at:

• Email: [email protected]
• Phone: +20 2 37950000
• Address: Arkan Plaza, Sheikh Zayed City, Giza

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This privacy policy is specifically designed for our Amazon Marketplace Store operated by Live Command Network, based in Egypt and complies with the Egyptian Personal Data Protection Law (Law No. 151 of 2020), its Executive Regulations, and international data protection standards. Last reviewed by our legal team on April 23, 2025.